(This is an article from the MortgageSecretPower.com website.  Click here to go to that website.)

MortgageSecretPower.com opened to the general public the week of March 5^th, 2007.  By the week of March 19^th, if you wanted to know the secret to using mortgages to fight inflation, and typed those three keywords into Google, you would have found about 900,000 webpages listed – but the number one ranking belonged to the barely two week old MortgageSecretPower.com, with the next four rankings belonging to sites linking to the site.

Or maybe you weren’t interested in secrets, but just wanted to know about mortgage inflation fighting power?  About 900,000 webpages show up for those four keywords – with the top four rankings all going to the new site or linking sites.

“The response to the new website has been extraordinary,” according to Daniel R. Amerman, a Chartered Financial Analyst and author of the book The Secret Power Within Your Mortgage.  “Jumping straight to number one over almost a million other pages has been quite a surprise.  It’s not like mortgages or inflation are obscure topics, or even mortgage secrets.  The mortgage market is one of the most hotly contested commercial sectors of the internet, that’s why there are so many pages already there, with numerous well-established firms having put money into search engine optimization techniques for years, to try to raise their rankings with any mortgage related searches.”

Amerman attributes the website’s quick number one ranking to two factors:  the speed with which ideas of popular interest can move on the internet, and the power of history.  “I wrote an introductory article on one of the possible applications of the book, and did a press release.  The article was featured at six financial education websites (links), and from there, the concepts just went everywhere.  A number of other financial education sites picked up the article, builders, real estate firms and blogs linked to the press release, and before long people were discussing the concepts in a number of personal finance related forums.  In a matter of days there were hundreds of links bringing people in from all around the world, from Australia to Germany, though most of the interest has been in the United States.”

“It’s a simple one-two combination”, says Amerman.  “First, tens of millions of people are justifiably worried about the long-term value of the dollar, for a combination of reasons ranging from the budget and trade deficits, to the price of oil, to paying for retirement promises for Baby Boomers.  Second, we went through a major bout of inflation in the 1970s and early 1980s, and the inflation-driven destruction of the real value of mortgages during that time was a major source of net worth for many millions of households.  Put one and two together, and you have a valuable tool which homeowners can use to protect themselves from inflation.” 

“This isn’t some arcane financial theory – just about anyone who owned a house during the 70s likely has personal experience with this.  I suspect this widespread personal experience, and people understanding that a personal finance strategy that strongly benefited from inflation in the past may also be beneficial in the future, help to explain why this information is spreading so quickly.”

“Properly used, mortgages represent a unique and historically proven method for homeowners to not only protect themselves, but actually profit from inflation,” continues Amerman.  “Improperly used, as we see in these days of subprime mortgages, teaser rates and 100%+ LTVs, mortgages can lead to financial destruction for homeowners.  Helping homeowners to distinguish between the two constitutes an outstanding business opportunity for mortgage lenders, financial planners, and other financial and real estate professionals.”

Mr. Amerman has almost 25 years of experience in working with mortgage finance, and is the author of several previous financial books.  As an investment banker in the 1980s, he worked first-hand with analyzing the effects of inflation upon billions of dollars of 1970s mortgages. 

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This website contains the ideas and opinions of the author.  It is a conceptual exploration of mortgage finance and general economic principles.  As with any financial discussion of the future, there cannot be any absolute certainty.  What this website does not contain is specific investment, legal, tax or any other form of professional advice.  If specific advice is needed, it should be sought from an appropriate professional.  Any liability, responsibility or warranty for the results of the application of principles contained in the website, sample chapter and book, either directly or indirectly, are expressly disclaimed by the author.

Copyright 2007 by Daniel R. Amerman.